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In the Spotlight - Smirnoff "The Effect is Shattering"
5th October 2016
[via our WordPress blog page:]
These original vintage Smirnoff advertising posters are part of the 1970s campaign by the London-based Young and Rubican agency, which aimed to promote the vodka as a way to achieve glamour and excitement as an escape from the humdrum of daily life. (To emphasise the campaign’s risky innuendos, Avocado Sweet observes: “Substitute the word ‘heroin’ for ‘Smirnoff’ and it still makes sense.”)
The advertising campaign proved to be a great success for the company, resulting in vodka becoming so chic that it overtook gin in popularity and saw Smirnoff’s sales triple. In 1976 the campaign ended, following the tightening of rules on alcohol advertising led by the government and the Advertising Standards Authorities in 1975.
These posters are all available at starting prices of £10 at our Original Vintage Poster Auction this Saturday (8 October). Click here for more information with links to view our catalogue and register to bid via LiveAuctioneers or The Saleroom.
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AntikBar is a Member of the International Vintage Poster Dealers’ Association (IVPDA), the London Art Deco Society (LADS) and The Association of Art and Antiques Dealers (LAPADA).
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