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Bovril Beef Hot Drink Costs Less Flu


Original vintage food advertising poster for Bovril - Bovril costs less than 'flu - featuring bold black lettering on a white background in a double line black frame border. Printed in Britain in the 1930s, this campaign used puns and word play to resemble the public announcement / propaganda posters of the time. Developed by John Lawson Johnston in the 1870s, Bovril is a beef meat extract paste often used to make a hot drink or added as a flavour to stews and soup recipes when cooking or as a spread. Horizontal. Large size. Good condition, folds, tears, staining, creasing, two sheet poster.

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