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Renold Coventry Cycle Chain Abram Games Cycling


Original vintage desktop advertising standee poster for The Coventry Cycle Chain featuring a great design by the notable British graphic designer Abram Games (Abraham Gamse; 1914-1996) depicting a cyclist wearing a suit and tie in red and yellow riding towards the viewer on a bicycle with the diagonal text box diagonally below the bike wheel, also in red and yellow with the RC pegasus / winged horse logo Renold Chains Limited along the bottom. The sticker on the back shows a hand and cleaning cloth with the request - In our mutual interest... please assist in maintaining the Sales Appeal of this showcard by wiping with a damp cloth from time to time. Established in 1879 as Hans Renold Co.; in 1930 Renold merged with the Coventry Chain Co. Ltd. (since 1896); in 1954 the innovative company become Renold Chains Ltd and is now one of the oldest leading chain manufacturers in the world. Fair condition, staining, creasing, laminated and backed on board with kick stand.

Advertising Posters
Abram Games
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