Levi's Moscow 1980 Olympic Games Africa Athletics Track Archery

£275.00

Original vintage sport poster published by the Levi Strauss clothing brand (founded 1853) for the 1980 Moscow Olympic Games featuring a great graphic design depicting an athlete stretching over an archer formed from the shape of the map of Africa with the arrow on the bow represented by a runner in action on the track in the background, the Levi's logo and stylised title text in the margin below. One of a series of six posters commissioned by the blue jeans manufacturer Levi's as official sponsors of the US team for the 1980 Olympic Games; this Levi's Olympic Opportunity Sweepstakes campaign emphasised a sport associated with each of the six continents competing in the event - Skiing (North America), Gymnastics (Asia), Swimming (Australia), Track & Field (Africa), Soccer (South America), Cycling (Europe) - but the posters were withdrawn following the decision by US President Carter to boycott the Olympics in protest after the USSR invaded Afghanistan in December 1979. Excellent condition

Country

USA

Year

1979

Style

Sport Posters

Artist

M. Schwab

Size (cm)

61x46