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Levi's Moscow 1980 Olympic Games South America Football
£450.00
Original vintage sport poster published by the Levi Strauss clothing brand (founded 1853) for the 1980 Moscow Olympic Games featuring a dynamic graphic design depicting a football player in white kicking a ball from the map of South America up to a footballer kicking the ball into orbit against the dark blue space background, the Levi's logo and stylised title text in the margin below. One of a series of six posters commissioned by the blue jeans manufacturer Levi's as official sponsors of the US team for the 1980 Olympic Games; this Levi's Olympic Opportunity Sweepstakes campaign emphasised a sport associated with each of the six continents competing in the event - Skiing (North America), Gymnastics (Asia), Swimming (Australia), Track & Field (Africa), Soccer (South America), Cycling (Europe) - but the posters were withdrawn following the decision by US President Carter to boycott the Olympics in protest after the USSR invaded Afghanistan in December 1979. Excellent condition.
- Country
- USA
- Year
- 1979
- Style
- Sport Posters
- Size (cm)
- 61x46