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ATS Blonde Bombshell Soviet A Games


Original vintage World War Two poster: ATS - ask for information at the nearest Employment Exchange or at any Army or A.T.S. Recruiting Centre. Dynamic image of a lady wearing uniform and a helmet with an arrow pointing down to the ATS information. Artwork by the notable British graphic designer, Abram Games (Abraham Gamse; 1914-1996). In an attempt to upgrade the 'dowdy' image of the ATS, Games designed the first of three recruiting posters in August 1941. The first version of the poster was labelled "Blonde Bombshell" and was withdrawn from circulation on parliamentary demand as being unsuitable. This poster is a second version issued in April 1942, which met with criticism for being too "Soviet", although the unglamourised Russian female had by this time become a model for the British working woman. The ATS (Auxiliary Territorial Service, 1938-1949) was the women's branch of the British Army during World War Two. The first women recruited to the Auxiliary Territorial Service (ATS) worked as cooks, clerks and storekeepers. As time went on the range of duties expanded and women served as office, mess and telephone orderlies, drivers, postal workers, ammunition inspectors and signal operators. By June 1945, there were over 190,000 members of the ATS from all across the British Empire and Commonwealth. Very good condition, folded as issued, light creases.

War Posters
Abram Games
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